Download Decoding the New Consumer Mind: How and Why We Shop and Buy

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Decoding the New Consumer Mind: How and Why We Shop and Buy

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Product details

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Audible Audiobook

Listening Length: 6 hours and 23 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Audible Studios

Audible.com Release Date: April 29, 2014

Language: English, English

ASIN: B00JXQON1E

Amazon Best Sellers Rank:

Full Disclosure: I’m a huge Kit fan and am quoted in her book.If you could read just one business book this year, make it Decoding The New Consumer Mind by Kit Yarrow.Kit has followed up on her outstanding first book, Gen BuY, with even more insight about how and why we shop.Decoding The New Consumer Mind is full of big ideas. And, it isn’t just insightful observations; the book prescribes what marketers should do to capture the imagination of today’s increasingly capricious consumer. Whether you're a marketer or consumer, the book’s a must-read for at least three reasons:First, Kit does a great job of mapping the mind and emotions of the American consumer. Kit’s a consumer psychologist, so we are in good hands. Her observations about “the lust of the new,” the attention deficit of most consumers, and the strong emotional impulses the drive purchasing behavior explain what’s going on inside the head of a shopper.Second, the chapter on “Technovation,” a term Kit coined, is worth reading twice. It explains the accelerating importance of technology in consumer behavior and makes sense of today’s multi-channel consumer. There are some very useful suggestions for marketers about breaking down corporate silos that work against the customer experience. She suggests an “omnichannel leader” – a senior level executive – to champion the consumer experience across all channels. She also has some very useful new metrics marketers should consider.Third, Kit’s a very disciplined writer with a wonderful sense of humor. You’ll be entertained and won’t be tripping over any sentences. Her lively, clean prose, along with the detailed examples and illuminating data, make her arguments crisp and compelling.I could write even more about why this book is great, but I don’t want to ruin it for everyone else. So, stop what you’re doing and read Decoding The New Consumer Mind.

If you have a small business, or are a marketer of any kind this book is a must read. I flew through it in a weekend after hearing the author interviewed. She is a guru.

If you are interested in selling anything in the current era, this book is a must-read.

Inspiring reading, full of research and facts but also of interesting insights. A good exams of how to apply psychology to marketing

Marketing psychologist Kit Yarrow explains how technology has rewired our brains, making us more individualistic, isolated, emotional, and distrustful. This is not a pessimistic book, however—it's a practical guide to addressing customers' desires and insecurities in a time of deep cultural shifts. Not only has she done her homework, she presents the results with lightness and clarity. One of the best marketing books I've read.

Sounds like a good book. This will be a gift for my son-in-law for Christmas.

Book was in excellent condition!!

Little overpriced for the amount of info.mwritten more for marketing people than the general shopping public

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Decoding the New Consumer Mind: How and Why We Shop and Buy PDF

Decoding the New Consumer Mind: How and Why We Shop and Buy PDF