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Meggs' History of Graphic Design
Download Ebook Meggs' History of Graphic Design
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From the Inside Flap
Meggs' History of Graphic Design pioneered the coupling of the words "graphic design" and "history" by developing an original narrative tracing the progression of a field originating with the development of writing and heading into the digital age. That was in 1983, and now this Sixth Edition continues the gold-standard tradition of authoritative coverage for designers in the digital age. This unrivaled, comprehensive, and award-winning reference tool on graphic design systematically reveals the complete story of visual innovators, groundbreaking technologies, and major developments leading up to the current state of the field. Updated and expanded, this robust new edition immortalizes the cutting-edge accomplishments of designers working in the digital twenty-first century and includes more than 100 brand-new illustrations to inform and inspire designers at every level of experience. More than a showcase of artwork, this inspiring reference gives you an intimate look at how industry-moving designers: Took advantage of the growth and increased quality of design education to rise up and find new ways of applying time-honored design theories and methods to solve new visual challenges Extended their profession with self-initiated fine-arts experimentation that brought a distinctive voice to the global dialogue in a era of explosive change Broadened their creative palette with digital technologies that offered unprecedented ways to manipulate color, form, space, and imagery and then share the expression with the world through film, television, and the Internet Like its predecessors, Meggs' History of Graphic Design, Sixth Edition will quickly establish itself as a most-consulted volume on the bookshelves of professionals, students, and anyone who works with or loves graphic design.
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From the Back Cover
The bestselling graphic design reference—updated for the digital age Meggs' History of Graphic Design presents an all-inclusive, visually spectacular account of the people, events, and signal creations that have shaped the field of graphic design. This brilliantly imagined new Sixth Edition gives historical context to the latest trends and technologies overtaking the graphic design landscape, including developments in web, multimedia, and interactive design. Packed with a wealth of material for inspiration and emulation, including more than 1,500 eye-catching images, this new edition unfolds as a who's-who of luminaries in the field—from the early pioneers to the latest visionaries. See the evolution of graphic design from cave paintings, to the development of typography, to the emergence of American modernism, and beyond, as this visually engaging edition provides: A complete and up-to-date examination of design movements in the Middle East, Africa, and Asia A revealing look at the thinking and achievements that led to today's emerging design trends and technologies Convenient timelines that frame the history of graphic design within the broader context of world events The first step to mastering a profession is becoming intimately familiar with its past, and Meggs' History of Graphic Design, Sixth Edition puts it all there for you to enjoy.
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Product details
Hardcover: 704 pages
Publisher: Wiley; 6 edition (May 2, 2016)
Language: English
ISBN-10: 1118772059
ISBN-13: 978-1118772058
Product Dimensions:
8.9 x 2.1 x 11.1 inches
Shipping Weight: 5.4 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
249 customer reviews
Amazon Best Sellers Rank:
#26,066 in Books (See Top 100 in Books)
If you are interested in graphic design and more specifically in its history, this book is (still) the bible. I teach History of Graphic Design to postgrad students and Meggs' book is the basis of my course I know for a fact that this is also true for most of my colleagues. This book initiated the tradition that graphic design history should start with the invention of writing and a history of typography. Only the second part deals with "real" graphic design (after 1900). Nevertheless, one should keep in mind that this book was written from an American/English point of view. I would recommend you supplement this great book with books dealing specifically with French, German or Russian graphic design. Not that Meggs fails to deal with these subjects, but other authors might make you get a more balanced, more European picture.
Highly recommended to any Design lovers to learn about the origins of Graphic design. I had to rent this updated edition, but I already have the 4th one which is slightly different. I love this complete book full of illustrations and very useful if you have a lack of inspiration. Yes we never cease to reinvent and re-adapt, re-adjust, re-create, but in a new context and with different tools to communicate visually, colorfully, concisely and intelligibly to different, but multicultural audiences all over the world. Yes, It does means we still have creativity! This book is really a good example of great design from the very beginning to the latest years of GD. Very interesting and a must to understand the most important concepts. Great!!!!
Yeah, the digital copy of Meggs' History of Graphic Design might save you a few bucks. But honestly if you can get a hold of the book, do it. There was a conscious decision made to remove the images from the text; they are linked within it and you can scroll through them separately, you cannot immediately see any of the images as they are being written about and navigating back and forth is a pain. Overall it was poorly organized and every student in my class who bought this edition agreed that taking the images out of the text was confusing and impeded both speed of reading and memorizing the images.
I needed this for a class, so I didn't have a choice to buy this or not. This was not for leisure reading.However, I will definitely not be selling this to another student! I like the way everything is written; it's very down to earth and easy to understand. If you're looking for a specific person or time period, it's very easy to locate that. This is the first history book I've found that made sense when divided into chapters; everything else I've read (for school or leisure) was disorganized and confusing. I'll be keeping this for future reference.There are a lot of pictures of the artifacts they are talking about, and lots of good information.The book came in excellent condition with no bends, rips, or fraying. The cover is actually a dust jacket, the actual book is white.
The book is nicely printed and feels nice to read. All the pictures are high quality, as is the paper. It's a lot more sleek than a lot of text books I've owned.my only complaint is that your fingerprints just get EVERYWHERE. The paper (especially the black paper) tends to show fingerprints no matter what you do, and when you're holding the book to read it, it ends up making your nice pristine pages look kinda gross.But eh, I only got this for a class. It's just not great for the next person that'll have it.
Huge book. I rented it, so I was not able to use the code in the back to get access to more digital content. I kind of wish I had bought it so I didn't have to worry so much about highlighting and had access to digital content. Ton of information, most of it really good stuff but sometimes it really felt like the writers were gushing about the artists/designers and not being completely objective. At times, the writing is also very vague about why exactly something or someone was significant.
This book is a must have if you are taking any graphic design courses. If you are already a graphic designer this book is also a must have. My class is long over and I wont sell this book, that says something considering I am a starving student, well maybe not starving.I bought this for a class and I ended up reading it just because the information presented is both interesting and also very digestible to the average reader. It is a very interesting book that you can keep long after the class is over. One thing is it makes a fantastic coffee table book. It would not be out of place in the lobby of your design firm.Content (+)The content of this book covers from our earliest designs all the way to modern design and the impact it has on our lives. The content of this book does not shy away from the controversial to the mundane.Images (+)I made the video clip so you could see the great artwork in this book. Many full color images are wonderful references that can be used when you are designing. "Good artists copy, great artists steal", Pablo PicassoText (+)As I was saying this is not just boring text droning on and on. It, in fact is very interesting to those that are into graphic design or art. Any art is graphic design, and all graphic design is art. You really get that feeling after reading this book.Overall this book is a great value at what I paid for it which is twice what it cost now. Get this BRAND NEW and you will have this book for many years.
It was meh. Still waiting for a comprehensive and complex history of design book to hit the market. We used this as a textbook for a class at a very smart institution and almost everyone found the readings very scattered and shallow. Trash..
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